WASHINGTON, D.C. (January 16, 2020) — Hanley Wood, the housing industry’s data leader backed by Zonda and Metrostudy, and the industry’s top residential real estate development and new home construction advisors announced today the winners of its 2019 Brand Builder Awards.

The Brand Builder Awards includes seven categories – from advertising campaigns to website design and more – and recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. These winning campaigns have generated sales, motivated buying behavior and inspired customer loyalty.

“Entries for the 2019 Brand Builder Awards were some of the best we’ve seen,” said Paul Tourbaf, Executive Vice President, Hanley Wood. “The creative marketing approaches, design work and data-driven results are shaping and transforming our industry. I congratulate all the winners of this year’s Brand Builder Awards.”

2019 Brand Builder Platinum Award winners:

Winner Status Category Company Agency Affiliation
Platinum Best Advertising Campaign Western Red Cedar Lumber Association Bare Advertising and Communications
Platinum Best Channel Marketing Program MoistureShield: An Oldcastle APG Brand Interrupt
Platinum Best Integrated Marketing Campaign Clopay Corporation Hitchcock Fleming & Associates
Platinum Best New Product Launch DuPont Safety & Construction Edelman
Platinum Best Use of Data Driven Marketing LP Building Solutions GS&F
Platinum Best Website Design & Marketing Strategy En-Fold Larson O’Brien
Platinum Best B2B Custom Event Rinnai America Corporation Hitchcock Fleming & Associates

2019 Brand Builder Gold Award winners:

Winner Status Category Company Agency Affiliation
Gold Best Advertising Campaign DuPont Safety & Construction Edelman
Gold Best Channel Marketing Program OSI Point To Point
Gold Best Integrated Marketing Campaign LEVOLOR Wray Ward
Gold Best New Product Launch LP Building Solutions GS&F
Gold Best Use of Data Driven Marketing Dörken Systems Inc. Jan Kelley
Gold Best B2B Custom Event Signature Kitchen Suite
Gold Best Website Design & Marketing Strategy LP Building Solutions GS&F

2019 Brand Builder Bronze Award winners:

Winner Status Category Company Agency Affiliation
Bronze Best Advertising Campaign LP Building Solutions High Viz Strategy
Bronze Best Channel Marketing Program Sherwin-Williams Wray Ward
Bronze Best Integrated Marketing Campaign Dörken Systems Inc. Jan Kelley
Bronze Best New Product Launch SAFTI FIRST
Bronze Best Use of Data Driven Marketing Sensitile Systems Apply Digital
Bronze Best Website Design & Marketing Strategy Pony Jorgensen managed by Arrow Fastener Crowley Webb
Bronze Best B2B Custom Event Whirlpool Corporation CDB Marketing

Entries for the 2019 Brand Builder Awards were reviewed by a jury of experts in all areas of marketing. The jury reviewed entries and rated them based on a pre-determined set of criteria, which were established prior to the call for entries. The criteria may be reviewed online at www.brandbuilderawards.com

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The 2019 Brand Builder Awards judges included:

· Carrie Schonberg, Chief Marketing Officer, Ashton Woods

· Char Kurihara, Vice President Sales | Marketing | Branding, DRB Group

· Myles Becker, Sr. Manager of Creative Services, AdAction Interactive

· David Garlinski, Director of Business Development, Mutual Mobile

About the Brand Builder Awards

The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. Companies submitted entries in seven categories, ranging from advertising campaigns to website design to best use of data driven marketing programs.

About Hanley Wood
Hanley Wood, represents the housing industry’s leading provider of rich data, backed by Zonda and Metrostudy, and the industry’s top advisors for residential real estate development and new home construction. With products and services geared for homebuilders, multifamily developers, lenders, and financial institutions, we provide innovative solutions to maximize opportunities in today’s real estate development landscape. To learn more, visit https://www.hanleywood.com.