A webcast and survey regarding social media marketing usage and best practices in the construction industry is announced by the Construction Marketing Association (CMA).
The Social Media Summit – Construction – Webcast is the most popular webcast of the year and is free to both CMA members and non-members.
Webcast panelists include Kate Fisher, social media and content director for Hanley Wood, and Deborah Reale, Senior Marketing for ConstructConnect. CMA Chairman Neil Brown will monitor the discussion, and share results of the annual social media marketing in construction survey.
In conjunction with the webcast, a national survey will identify social media practices for construction-related firms of all types and sizes, along with brands that target construction decision makers. Ultimately the survey will identify the effectiveness of different social media approaches.
“Our Social Media Summit – Construction is our most popular webcast of the year, and our seventh annual. Why? Because social media is proven to achieve measurable results,”states CMA Chairman Neil M. Brown. “Both the webcast panelists and the national survey will provide valuable insights into effective social media.”
The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website at www.ConstructionMarketingAssociation.org. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association’s Twitter, Facebook, Google+, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-868-5061.
ABOUT Kate Fisher
Kate Fisher is Social Media Strategist & Content Director for Hanley Wood, the leading construction media firm. Building on years of experience crafting digital content, Kate shifted her focus to specifically help brands drive dynamic conversations in social media. She’s worked with a variety of brands and organizations — of all shapes and sizes — including Target, Sherwin-Williams, FedEx, and the Propane Education & Research Council. Kate holds a BA–English for the University of Northern Iowa.
ABOUT Deborah Reale
Deborah Reale is Senior Manager of Social Networking and Public Relations for ConstructConnect, a top construction information provider. As a social media pioneer for the construction industry, Deborah created a social media strategy, which raised direct sales revenue more than 200%. She has spoken about social media and digital marketing at SoCon in Atlanta, and has been quoted in Investors Business Daily and the book, Social Media in Action: Comprehensive Guide for Architecture, Engineering, Planning and Environmental Consulting Firms. Deborah earned an MBA, and is currently a doctoral candidate in marketing and information systems.
ABOUT Neil M. Brown
Neil Brown is Chairman of the Construction Marketing Association, and CMO of Modern Marketing Partners. Over more than 20 years, he has managed award-winning marketing for some of the most successful brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at manufacturer IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing News and the Construction Marketing Blog. He holds a BS–Marketing from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.