WASHINGTON, D.C. (May 9, 2018) — Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, design, and commercial construction industries, announced today the launch of Native Projects — an extension of its native advertising platform, Native Intel. Native Projects allow building product manufacturers to highlight ways industry professionals are using their products and services in real world scenarios to solve challenges, and add value to projects of all types.
“Native advertising accounts for more than half of all digital display spending by US marketers,” said Peter Goldstone, CEO of Hanley Wood. “Native Projects provides an integrated user experience and enhanced capabilities for our customers.”
Hanley Wood’s Native Intel programs include a branded content solution for building product manufacturers to feature market trends, industry tips and best practices, speaking directly to their desired Hanley Wood community in a trusted editorial environment. Native Projects allow additional objectives to be met with the ability to now showcase project based content including case studies and product highlights.
Native Projects is a product generated out of Hanley Wood’s M3 Innovation Lab. The M3 Innovation Lab is a think tank comprised of Hanley Wood’s industry experts from its three business platforms, Metrostudy, Media and Marketing (M3). Its objective is to bring data and digital solutions and products to market faster across an ever-changing industry landscape.
About Hanley Wood’s M3 Innovation Lab
Hanley Wood’s M3 Innovation Lab is a think tank focused on evolving data and digital solutions aimed at solving the construction industry’s greatest challenges. It is comprised of Hanley Wood’s data, digital, content, marketing, sales and technology experts from its three business platforms, Metrostudy, Media and Marketing (M3). Hanley Wood’s Innovation Lab helps customers reshape their go to market strategies with innovative ideas and products required to meet modern business challenges.
About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, both digital and print, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com.