WASHINGTON, D.C. (April 24, 2018) — Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, design, and commercial construction industries, announced today the launch of its account-based marketing platform, AccountIntel. Leveraging proprietary data sources and best-in-class data matching technology, AccountIntel provides sales and marketing professionals with a new way to connect with their best customers and prospects.
“To stay competitive in today’s market, our customers need advanced targeting capabilities that allow for personalized experiences,” said Peter Goldstone, CEO of Hanley Wood. “AccountIntel creates a unique universe and profile for every company and individual buyer or specifier within a target market to allow for a customized approach.”
Working with its clients, Hanley Wood pairs target profiles with first and third party data sources to create custom audience segments. AccountIntel aligns marketing and sales organizations by focusing resources and activities on targeted accounts and opportunities that can yield significant impact. Through demand generation techniques and strategic integrated programs, AccountIntel provides a platform for sales and marketing professionals to engage with customers and prospects that delivers guaranteed results and drives revenue.
AccountIntel is a product generated out of Hanley Wood’s M3 Innovation Lab. The M3 Innovation Lab is a think tank comprised of Hanley Wood’s industry experts from its three business platforms, Metrostudy, Media and Marketing (M3). Its objective is to bring data and digital solutions and products to market faster across an ever-changing industry landscape.
About Hanley Wood’s M3 Innovation Lab
Hanley Wood’s M3 Innovation Lab is a think tank focused on evolving data and digital solutions aimed at solving the construction industry’s greatest challenges. It is comprised of Hanley Wood’s data, digital, content, marketing, sales and technology experts from its three business platforms, Metrostudy, Media and Marketing (M3). Hanley Wood’s Innovation Lab helps customers reshape their go to market strategies with innovative ideas and products required to meet modern business challenges.
About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, both digital and print, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com.