News & Intel

Hanley Wood Announces Winners of the 2017 Brand Builder Awards

WASHINGTON, D.C. (September 13, 2017) – Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential and commercial, design and construction industries is pleased to announce the winners of its 2017 Brand Builder Awards.

The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. More than 80 companies submitted entries in nine categories, ranging from traditional advertising campaigns to social marketing strategies to channel marketing programs.

“The entries for this year’s Brand Builder Awards were of top-quality,” said Peter Goldstone, CEO of Hanley Wood. “Their marketing approach, innovative work and data-driven results illustrate the innovation within our industry. I congratulate all the winners of this year’s Brand Builder Awards.”

2017 Brand Builder Platinum Award winners (with agency affiliations):

Category  Company Agency
Best Advertising Campaign (Digital) Waypoint Living Spaces Puckett Marketing
Best Advertising Campaign (Print) AZEK® Building Products Y&R
Best B2B Custom Event Trim-Tex ABE Studios
Best Channel Marketing Program Honeywell
Best Content Marketing Campaign Huber Engineered Woods
Best Integrated Marketing Campaign AZEK® Building Products Y&R
Best New Product Launch Simpson Strong-Tie
Best Social Media Marketing Campaign Marvin Windows and Doors
Best Website Design & Marketing Strategy AZEK® Building Products Real Art

2017 Brand Builder Gold Award winners (with agency affiliations):

Category  Company Agency
Best Advertising Campaign (Digital) Dörken Systems, Inc. Jan Kelley
Best Advertising Campaign (Digital) Moen Wray Ward
Best Advertising Campaign (Print) Moen Wray Ward
Best B2B Custom Event Vitro Architectural Glass Pipitone Group
Best B2B Custom Event Atlas Roofing Corporation
Best Channel Marketing Program California Faucets Duehr & Associates
Best Content Marketing Campaign NoteVault
Best Integrated Marketing Campaign Ply Gem Industries
Best New Product Launch Huber Engineered Woods
Best New Product Launch Honeywell
Best Social Media Marketing Campaign Novità Communications
Best Website Design & Marketing Strategy Arrow Fastener SWBR


Entries for the 2017 Brand Builder Awards were reviewed by a jury of experts in all areas of marketing. The jury reviewed entries and rated them based on a pre-determined set of criteria, which were established prior to the call for entries. The criteria may be reviewed online at www.brandbuilderawards.com.

The judges for the 2017 Brand Builder Awards were:

· Christopher Yeich, Director of Content Marketing and Editorial Strategy at Dun & Bradstreet
· Angela Waters, Strategic Account Director at Spiceworks
· Michael Krieger, Technology Market & Content Expert; and
· John DuBois, Free-lance writer and Creative Director
About the Brand Builder Awards

The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. More than 80 companies submitted entries in nine categories, ranging from traditional advertising campaigns to social marketing strategies to channel marketing programs.

About Hanley Wood

Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, both digital and print, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com